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Jason Rudkin-Binks

Partner at Hudson Gavin Martin

Auckland, New Zealand

About Me

“Intellectual property is simply the most interesting area of law. It is tangible, exciting, accessible and, as consumers, we interact with it every day.” 



My primary passion is for brands, every business has one and its development is of critical importance. The complex role of a brand in delivering a message about both the product and the consumer is fascinating. A brand is not just a trade mark, it is much, much more than that. The digital age has thrust copyright into the foreground and of all IP rights, it perhaps has the most challenges but the greatest opportunities. Patents, designs and know-how all have crucial and specific roles to play in allowing a business to grow and remain unique.

Jason has specialised in IP since the start of his career in London in 1997 and he’s amassed considerable experience in terms of how IP rights interrelate and how they can be used to grow and retain value in a business.

Jason’s broad experience covers all aspects of contentious and non-contentious IP issues, including commercialisation, infringement, licensing, sponsorship, passing off, media, domain names, anti-counterfeiting and due diligence. 
Jason has a commercial and practical approach. He likes to solve problems and provide workable, sensible solutions.

Jason held a number of intellectual property related positions in the UK (Gouldens, GlaxoSmithKline, Shell, Hammonds) before joining Russell McVeagh in Auckland in 2005 and then the newly founded practice of Hudson Gavin Martin in 2007. He has been fortunate to work with many leading national and global brands. 


Jason Rudkin-Binks's Passles

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SNAP - all crocodile brands are the same! (Or not ...)

Here’s a fun fact, reminiscent of Trivial Pursuit - René Lacoste was a famous French tennis player and the American press gave him the...

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unknownx500

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Ice block?

The cold war officially ended in 1991, or so Wikipedia tells me.  However the government of Iceland and the UK supermarket chain of the...

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unknownx500

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Little word is a big issue

Sometimes little things make a big difference; that was certainly the case when two Greek restaurants went head to head in the Federal...

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unknownx500 chrisbulle

2 0 3

Sink or swim - the cut throat world of sponsorship

When you are famous, you become very attractive to sponsors; your public following can drive new consumers to new products or services. ...

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unknownx500

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Branding the Games

The Olympics come around once every 4 years; it’s a truly huge affair and gets bigger with each event, this year in Rio we are being...

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unknownx500

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