Joseph Parker is in hot pursuit of the IBF world title; only Anthony Joshua stands in his way to becoming a world champion.  Joseph is also showing some nice moves outside of the ring, where he has sought to trade mark his TEAM PARKER and PARKER Logo.  Sport is of course a big business; a multi-million dollar even multi-billion dollar affair.  Last year’s long awaited Pacquiao v Mayweather fight may have disappointed the fans, but it didn’t disappoint financially with a reported revenue of half-a-billion dollars.  As with any sport, a great deal of revenue can be made outside of the actual sport itself via licensing and endorsement. In this regard Joseph is already building himself a healthy brand following and seeking registered rights in his name and brand will assist him in ensuring that only authorised brands can use his name.  Sport stars, indeed stars per se, have long sought to leverage their fame via registered trade marks.  There are however two key points any rising star should consider.  The first is ownership.  José Mourinho recently demonstrated the importance of making sure the individual themselves retains control over their intellectual property when it was widely reported that Chelsea FC’s ownership of certain José Mourinho’s trade marks delayed his move to Manchester United.  The second is timing.  A trade mark must denote trade origin and so the key to ensuring registrability is to apply early.  Once a name or logo has been used widely on goods by different parties then it can no longer denote trade origin, it is therefore non-distinctive by definition and hence not capable of registration.  Some time ago in the UK, even the King himself, Elvis, (or in effect his estate) fell victim to the ubiquitous and uncontrolled use of his own name.  There aren’t many obvious links between boxing and trade marks, but certainly great timing is key to success in both.