Copyrights, patents, trade marks and design rights may sound like technical terms to many, but they are no longer concepts that should be brushed aside solely for your lawyers or R&D managers to understand or deal with.
We are now living in an age where ideas and knowledge rather than labour or materials drive business success and economic growth. The value of companies has also been shifting markedly from tangible assets to intangible assets like intellectual property. With intellectual property’s growing role in almost every industry and profession, it will become increasingly imperative for everyone to understand at least the basics of intellectual property rights.
Here’s the bottom line: Any young person who doesn’t grasp at least the basics of intellectual property will find him or herself at a distinct disadvantage in the career world of tomorrow