This may seem an odd thing to say for someone who enforces IP rights, but clearly there are a number of copyright owners making lemonade from lemons as the saying goes.
Google announced this week that its anti-piracy Content ID system has provided copyright owners with US$2 billion since its inception in 2007. That's $3 billion in New Zealand (or Australian) dollars! It has paid out around US$1 billion in the last two years alone.
Google's Content ID system allows a rights holder, once it has registered and registered its copyright works, to block, report or monetise infringing content.
While Content ID may not be perfect, particularly in the eyes of copyright holders, it is certainly better than a lot of other site's anti-piracy efforts.
Despite rights holders having a number of complaints about Content ID, NZ$3 billion is one a heck of a passive income stream.
YouTube and the music industry are frenemies of the first order, a mutually dependent couple that can’t stop bickering in public. The major record labels are currently renegotiating their contracts with the world’s largest online video platform, and so the war of words has been heating up of late. Today, Google added a fresh data point to the back and forth, announcing in a new report on piracy that its Content ID system has paid out $2 billion to copyright holders, double what it announced back in 2014.