Like it or not, there’s masses of personal and professional information about all of us circulating the Internet. For those privacy conservatives among us, Google has announced a new feature called ‘My Activity’ that allows users to review everything that Google has tracked about their behavior and edit or delete it in whole or in part.
‘My Activity’ also includes a new option for Google's ad tracking. If enabled, it uses all information from your Google account - search, Chrome, Gmail etc. - to improve the ads you see on non-Google services in the abyss that is the Internet. It sounds like a privacy nightmare, but Google has done a good thing by making this tracking ‘opt-in’.
Prevention is, however, always better than cure. So keep an eye on what you’re sharing online and make sure security settings on your social networks are in check.
With every search you make or YouTube video you watch, the search giant is quietly collecting information for a personalised profile it uses to serve you targeted ads. But a new tool called My Activity makes it easier than ever to see what information that Google is stockpiling about you - and delete things you'd rather it forget.