is Hudson Gavin Martin's "what3words" address.  Having trouble with postcode numbers?  This UK designed app solves the problem by assigning a three word designation to each of 57 trillion 3x3m grids.  With physical mail only being delivered a few times a week now in New Zealand perhaps this will take off as a new way to help you to find your way around.

And it fits nicely with Hudson Gavin Martin's firm theme of threes.  So when will we see you next at